UGC is not everything.
In order for an ad account to function properly and deliver consistent results, we need creative diversity.
Having different ad creative types inside an ad account would allow us to reach different audiences at different stages of the funnel that need to see a different message in order to convert.
In this training I will try to break down for you the most relevant Static Image ad creative types.
After I present all of them that I am aware of, I will talk about some best-practises that you need to keep in mind when producing them and when reviewing assets delivered to you by the video editing team.
Create a similar document for your video editing team so everyone is aligned.
The static image ad types: