Most advertisers use the Meta carousel ad format wrong.

Here’s how to do it in 2026. 👇

The usual use-case of the carousel format is to showcase your product from different angle…

… or showcase a collection of different products.

It also serves a great purpose of highlighting different features of a product but…

all this is a very BORING way of selling to people.

The carousel is just screaming “This is an ad!”.

That’s why carousel ads usually perform pretty bad and very few brands are using them.

There’s a better way though.

Since TikTok released their image format content creators found another meaning to the carousel post which actually makes it engaging for one specific use-case.